Your national retail
remodel specialists

A rollout or refresh program is a single construction program that delivers the same scope of work to many locations. The scope can be a store remodel, brand update, or fixture installation.

• Rollouts deliver a new design, prototype, or upgrade to each site
• Refreshes update existing stores.
• Programs can be local, regional, or nationwide.

The scope is defined once and repeated site by site, so the design and quality stay consistent at every location. Each site brings its own conditions, including local codes, landlord requirements, and utility conditions, so every location gets its own plan within the program.

Retail rollouts are built by commercial general contractors that combine a national footprint with multi-location program experience like Fulcrum Construction. We're a national commercial general contractor with five regional offices in:

• Atlanta
• Los Angeles
• San Antonio
• Portland
• Philadelphia

Each office has an experienced team and established subcontractor relationships built through years of repeat business, so every region has people who know the local codes, permitting, and trades. Shared knowledge between the offices allows retailers to rely on one contractor to run programs consistently across multiple regions or nationally.

Yes. Rollouts, refreshes, and programs are one of Fulcrum's three core markets, along with Retail and Industrial & Distribution. We’ve completed programs involving dozens or hundreds of locations across multiple states, at local, regional, and national scale.

Every Fulcrum office has the capability to run programs. Our regional offices share client knowledge. When an office works with a client for the first time, Project Managers and Superintendents from offices that already know the client share standards, lessons learned, and best practices, and often partner directly with the new team.

Before work begins on a multi-location program, every team member is brought up to speed, so quality and pace stay consistent from the first site to the last.

Yes. Fulcrum has extensive experience working in open-store environments. Planning starts with the client's operations, including store hours, customer and employee access, deliveries, security requirements, life-safety systems, noise restrictions, and any work that must happen off-hours.

The work is then phased, construction areas are kept separate from occupied areas, and shutdowns and inspections are coordinated in advance. Look-ahead schedules keep everyone aligned, and Superintendents stay in close contact with store or facility leadership so upcoming work is understood before it happens.

Cleanliness, safety, access, and minimal disruption are part of the daily plan.

Yes. On smaller projects Fulcrum can perform demolition, framing, drywall, painting, flooring and fixtures.

Evaluate a general contractor for a multi-site program on these five points:

• Comparable references – Ask for rollouts of similar scope and geography, and ask who ran them.
• Coverage and licensing in each market – Ask which of your regions the contractor already works in and how it handles local codes, permitting, and subcontractors.
• One point of accountability – A single contract and clear ownership of the schedule give you one team to call about every location.
• Consistency at every site – Ask how the contractor interprets and repeats your standards, and whether the same team stays with your program.
• A plan for schedule, change, and reporting – Ask how mid-program changes are handled and how progress is reported across all locations.

Fulcrum Construction meets each of these points. We have extensive experience running multi-site programs both nationally and regionally, with five coordinated regional offices across the US.

We own the project, process, and schedule. A principal of your local office oversees every job as Project Executive, so you always have direct access to senior leadership. Whenever possible, the same Project Managers and Superintendents stay with you from project to project. They already know your standards, making each new site run more efficiently.

You get customized weekly project updates and monthly check-ins with a Project Executive. When scope or schedule changes, we tell you what's changing and why, so you always know where things stand.

Contact Us to discuss your program and how we can execute it for you.

Rollout and refresh program timelines vary based on program scope, the number of locations, and whether the stores remain open during construction. For a more specific answer to this question, Contact Us to talk about your program.